👋 Ginevra here, nice to meet you.
Keep browsing to know more of my consultant PMM activities or head to the corporate training section.
Questions? Book a free 20-min call or Contact Me
I specialize in providing strategic guidance and hands-on support tailored to your business needs. While product marketing may seem like a mere marketing specialty, it is really more headed towards strategy - with your product at the very centre.
In practice, this may look like:
- Designing and executing launch plans for new products or features - or new geographies
- Setting up frameworks and goals for a nascent product marketing team
- Tactical campaigns to increase awareness and adoption (landing pages, trade show support, sales enablement)
- User interviews and market research: building buyer and user personas, ideal customer profiles, new country launch research, competitor research, drafting case studies
- Positioning audit for enhanced messaging and sales enablement
Happy to chat about training initiatives for your team! Experienced in training groups up to 50 PMMs.
"She taught in a way that was both approachable and digestible, answering any and all questions while keeping the material fresh and engaging."
Christina P. , Senior PMM at TransUnion - September 2023
"I had recently moved into product marketing and was looking for the foundational knowledge to help me make an impact quickly. I took the PMA course with Ginny and walked away feeling prepared and confident. Ginny provided contextual examples as she went along and shared her perspective on great external resources, which I found incredibly valuable. I recommend her as an instructor for any team looking to enhance their product marketing acumen."
Kristin S., Senior PMM at Salesforce - May 2023
"What truly stood out to me was her meticulous approach to explaining concepts, accompanied by real-world examples from her role as a Product Marketing Manager. She generously shared insights on the tools and software she employs for tasks like competitive intelligence and interviews. Ginny's teaching style is exceptional, and she even extended her support by sharing her contact details, welcoming questions even after the course had concluded."
Vivian C., Associate PMM at Tafabot - May 2023
"I learned so much from Ginny. She encouraged us to ask questions before, during, and after each learning session. She went beyond the course materials and gave her students examples of how to apply product marketing principles in real life. I left Ginny’s classes with ideas that I can start to use in my work right away."
Chippy Y., Integrated Marketing Lead at Deledao - September 2023
Questions? Book a free 20-min call or Contact Me